Supplying College Campuses: Selling Blind Boxes at Uni Bookstores
The business model of the traditional university bookstore is evolving. With course materials aggressively shifting to digital rentals, campus retailers can no longer rely on textbook margins to sustain their brick-and-mortar operations. To replace this lost revenue, forward-thinking university store managers are pivoting toward experiential retail, lifestyle goods, and “dopamine commerce”—making art toys and blind
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