Understanding IP Licensing: What Retailers Need to Know About Copyrighted Toys
In the Art Toy and Blind Box industry, the plastic costs pennies; the Intellectual Property (IP) is worth billions. When a customer pays $20 for a Pop Mart Labubu or a $150 premium for a Secret figure, they are paying for the brand, the artist’s vision, and the cultural cachet of the character. However, this massive profitability attracts an
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