With sharp serrated teeth, a mischievous grin, and rabbit-like ears, Labubu has taken over the world. From the shelves of collectors to the luxury bags of K-Pop stars, this little monster is the crown jewel of Pop Mart’s empire.
1. Who Created Labubu? The Kasing Lung Story
Labubu is not just a corporate mascot; it is a piece of art born from the mind of Kasing Lung (龙家升).
Born in Hong Kong and raised in the Netherlands, Kasing Lung grew up immersed in European folklore and children’s literature. He became the first Chinese illustrator to win the prestigious Illustration Award in Belgium. His style is distinct: rough, sketchy lines that feel organic and raw, contrasting sharply with the polished, vector-like art of typical cartoons.
The Pop Mart Partnership: In 2019, Kasing Lung signed an exclusive license agreement with Pop Mart. This partnership transformed his 2D illustrations into the 3D vinyl figures we know today, launching “The Monsters” IP into the stratosphere.
2. The Nordic Mythology: Inside “The Monsters” Universe
Most people buy Labubu because it’s cute, but the backstory is surprisingly rich. “The Monsters” live in a Nordic-inspired forest, a setting influenced by Kasing Lung’s childhood in Europe.
Is Labubu a Rabbit?
NO. Despite the long ears, Labubu is not a rabbit. Labubu is an Elf (精灵).
Personality: Labubu is described as “kooky,” mischievous, and kind-hearted, but always accidentally causing trouble. The character represents the “inner child”—a bit wild, a bit naughty, but ultimately innocent. The signature serrated teeth (9-10 sharp teeth) are not meant to be scary; they represent a mischievous grin.
3. Character Guide: Labubu vs. Zimomo
For retailers, confusing Labubu with Zimomo is a cardinal sin. Here is how to tell the tribe members apart.
| Caráter | Visual Traits | Role in the Tribe |
|---|---|---|
| Labubu | No tail (usually), 9 teeth, looks mischievous. | The Protagonist. The troublemaker. |
| Zimomo | HAS A TAIL (Spiked tail), larger size, often looks like the “Chief”. | The Chief of the Monster Tribe. Adventurous and brave. |
| Tya | Often seen with a skull mask or different ear shape. | The mysterious observer. |
| Spooky | Blue skin, distinct facial features. | The nocturnal monster. |
| Pato | Looks distinctively different, purple/bluish hues. | The artistic dreamer. |
4. The “Lisa Effect”: How Blackpink Changed the Market
In early 2024, Labubu transitioned from “Toy Collector Niche” to “Global Fashion Icon.” The catalyst? Lisa from Blackpink.
Lisa posted an Instagram story holding a “The Monsters Fall in Wild” (the large plush denim gardening version) and later was seen with the Macaron Series blind box pendant on her Celine bag. This single act caused a seismic shift in the market:
- Price Surge: The resale price of the “Macaron” series jumped 400% overnight.
- New Demographic: Suddenly, K-Pop fans and fashionistas flooded the market, replacing traditional toy collectors as the primary buyers.
- The “Bag Charm” Trend: Labubu became a status symbol to hang on luxury bags (Birkins, LV, Celine), birthing the “Pain Bao” (Bag Decor) trend.
5. The Essential Series Guide (Macaron & More)
As a retailer sourcing from KidultsBox, you need to know which series to stock. Not all Labubus are created equal.
1. The Exciting Macaron (Plush Pendant)
The G.O.A.T. (Greatest of All Time). This is the series Lisa made famous. It features Labubu in a full-body plush format (vinyl face, fur body).
- Why it sells: It’s a keychain. It’s functional fashion.
- Colors: Soymilk (White), Lychee (Pink), Sesame (Grey).
2. Have a Seat (V2 Plush)
Released in mid-2024, this is the “Sitting” version. Labubu is in a seated position.
- Key Feature: More stable for photography (Cafe hopping photos).
3. Fall in Wild (The Gardener)
Usually sold as a large vinyl or plush. Features Labubu in denim overalls and a straw hat.
- Vibe: Cottage-core, distinct fashion statement.
4. Labubu x Spongebob / Ultraman
Pop Mart frequently does IP collabs. These are great for cross-over collectors who might not buy a standard Labubu.
6. Investment Analysis: Resale Value & Rare Editions
Labubu has a thriving secondary market. Understanding “The Economy of Labubu” can help you price your rare stock.
The “Secret” (Chase) Figures:
- Macaron Secret (Chestnut): Trading at approx $80-$120 USD (Retail $15).
- Zimomo 58cm Large Figures: These limited drops are treated like investment art, often flipping for $500+.
Retailer Tip: Always keep a few “Secret” figures in a glass display case near your register. Even if people don’t buy them, they come into the store just to see them, driving foot traffic.
7. Real vs. Fake: A Retailer’s Guide
With popularity comes counterfeits. Fakes are flooding TikTok Shop. Here is how to protect your reputation:
- The “Feet” Check: On the Macaron plush, the real Labubu stamp on the foot is distinct and deep. Fakes often have shallow or blurry printing.
- The “Face” Rotation: Genuine Pop Mart plush vinyl heads can rotate smoothly. Fakes are often stiff or glued shut.
- The “Fur” Quality: Genuine Labubu fur is dense and matte. Fakes often look shiny and synthetic.
- The Box Code: All genuine Pop Mart boxes have a QR code for verification. Scan it.
8. Frequently Asked Questions
Q: Is Labubu a girl or a boy?
A: Kasing Lung has stated that The Monsters are genderless elves. However, in the fandom, Labubu is often treated as a “Girl” (uses she/her) and Zimomo as a “Boy” (uses he/him), but this is not canon.
Q: Why are they always sold out?
A: Pop Mart uses a “Scarcity Marketing” strategy. They deliberately limit production of hot series to maintain hype and resale value. As a retailer, this means you must pre-order from KidultsBox immediately when a new series is announced.
Q: Can I wash my Labubu plush?
A: Do not machine wash. The vinyl head is heavy and can be damaged. Use a damp cloth to spot clean the fur, or use a lint roller for dust.
Q: What is “Mokoko”?
A: Mokoko is a newer character in the tribe, often pink with a heart nose. It is considered the “Sweet” version of Labubu and is gaining popularity among younger girls.
