You want to boost your store’s sales and stay ahead of trends. Start with the Top 5 Pop Mart IPs for 2025: Labubu, Molly, Skullpanda, Dimoo, and Crybaby. These lines have sparked huge customer engagement and impressive sales. At Kidults Box, we’ve seen firsthand how stocking these viral characters can transform a retailer’s business. Just look at the numbers:
| IP Name | Revenue Growth (%) |
|---|---|
| LABUBU | 668 |
| MOLLY | 73.5 |
| SKULLPANDA | 112.4 |
| CRYBABY | 248.6 |
| DIMOO | 192.7 |
You can see how stocking these IPs brings more shoppers and keeps your brand on trend.
Why Stock the Top 5 Pop Mart IPs
Market Trends in 2025
You want your store to stand out in 2025. The market for designer toys is changing fast. Designer toys like Labubu are now part of the fine art world. They are becoming the “new print market”—easy to collect, fun to display, and important for culture. Pop Mart uses limited collections and mini-events for each launch. This creates excitement and makes people want to buy right away. Rare figures can sell for much more on resale sites, showing strong interest from collectors.
- Designer toys are now seen as art.
- Limited releases create buzz and urgency.
- Resale prices for rare figures keep demand high.
Collector Demand and Sales
Gen Z loves self-expression. Characters like Labubu have become symbols for this generation. You see long lines at Pop Mart stores in cities like Beijing and Hong Kong. Even celebrities like Rihanna and Naomi Osaka show off their Labubu dolls. Pop Mart’s revenue jumped over 200% in early 2025, with Labubu making up a third of sales. The Monsters series alone brought in $677 million, growing by 668%. Online sales grew by 140%, and offline sales by 90%. Lower prices for some collectibles make them even more popular.
“Pop Mart’s membership in China hit 46 million. Members make up 92.7% of sales, and almost half buy again. That’s loyalty you can count on.”
Retailer Advantages
Stocking the Top 5 Pop Mart IPs gives you a big edge. Pop Mart builds strong brands and creates a unique culture. You get lower costs and higher profit margins, almost like luxury brands. Customers buy again and again, joining conventions and online groups. Pop Mart connects with trends and pop culture, so shoppers feel excited and engaged. Stores see better profit margins and faster inventory turnover. You also attract Gen Z, who love to visit themed stores and share their finds online.
- Strong brand loyalty and repeat purchases
- Higher profit margins and quick turnover
- Connection to pop culture and trends
If you want your store to grow, stocking the Top 5 Pop Mart IPs is the smart move.
Labubu
Overview & Features
Labubu looks different from other Pop Mart figures. It has a round, furry body and big eyes. Its ears are pointed, and it has a sneaky smile. Labubu’s smile shows nine sharp teeth. This makes Labubu look playful and a little fierce. The design is called “ugly-cute.” It is not like the sweet look of Disney Princesses. Labubu is special and stands out from other toys. Both kids and adults like to collect Labubu.
| Feature | Description |
|---|---|
| Playful Yet Fierce Look | Labubu has a round, furry body, big eyes, pointed ears, and a sneaky smile with nine sharp teeth. |
| Ugly-Cute Design | Labubu looks different from cute toys like Disney Princesses and has its own style. |
| Collectable Nature | Labubu is made for collecting and is liked by kids and adults. |
| Blind Box Strategy | Labubu comes in blind boxes, so you never know which one you will get. |
2025 Popularity Drivers
Labubu is getting more popular in 2025. Famous people like BLACKPINK’s Lisa show their Labubu dolls. Rihanna has a Labubu charm on her bag. Lizzo talks about Labubu in her videos. Labubu is very popular on TikTok. The hashtag #labubu is in over 1.6 million posts. People love to watch blind unboxing videos. These videos make more people want to collect Labubu.
- A rare Labubu figure from the first set sold for $150,000 at an auction.
- The “Big Into Energy” plush set sold over 12,000 pieces right after it came out, and the resale price went up a lot.
- Limited sets like “Exciting Macaron” and “Have a Seat” sold out very fast.
“Labubu is making a lot of money very quickly. There are not enough Labubu toys for everyone who wants one. The GMV of Labubu toys has gone up 300% every month since March. This shows that more and more people want to collect Labubu.”
Retailer Benefits
Stores get many good things when they sell Labubu. The blind box idea makes shopping fun and surprising. Most of Pop Mart’s money comes from these mystery boxes. Stores can sell special Labubu toys or work with other brands. You can have unboxing events or pop-up shops to bring in more people. Try using AR or games to get young shoppers interested. Build a group where fans can trade and talk about Labubu. Labubu is easy to share on TikTok and Instagram. This helps your store get new customers. When you add Labubu to your store, you can get more sales and loyal shoppers.
Molly
Overview & Features
Molly is easy to spot. She has a round face and big eyes. Her mouth looks pouty. Molly’s style mixes old and new. The MEGA COLLECTION 400% SPACE MOLLY SOFT DRINKS series is special in 2025. These toys look like famous soft drinks. Each one looks fun and new. There are six styles and a secret one. Collecting them feels like a real quest.
Here’s what makes Molly stand out:
| Feature/Style | Description |
|---|---|
| Collection Name | MEGA COLLECTION 400% SPACE MOLLY SOFT DRINKS series |
| Design Inspiration | Inspired by iconic alcohol-free soft drinks |
| Number of Designs | Six styles plus one secret edition |
| Figurine Height | 29.5 cm |
| Notable Designs | Pink Lady, Blue Hawaii, Maui Moscow Mule, Angel’s Kiss, Manhattan, Mojito |
| Unique Elements | Toy ice cubes in the body, signature accessories reflecting fizzy drinks |
| Target Audience | Art toy collectors, high-end art toy enthusiasts |
| Collaborations | Collaborations with MONCLER, EDG, and Keith Haring |
Each Molly figure has lots of details. The toy ice cubes and drink-themed items make them special.
2025 Popularity Drivers
Molly is getting more fans every year. In 2025, more people post Molly toys online. Big brands like MONCLER and Keith Haring work with Molly. This makes even more people notice her. The secret figure in each set adds mystery. People love finding rare toys. Unboxing Molly toys is very popular. Kids and adults both want to join in.
Tip: Try a Molly unboxing event at your store. You will get more visitors and happy shoppers.
Retailer Benefits
Selling Molly brings loyal fans to your store. Molly collectors want every new toy. The cool designs and brand team-ups help your store stand out. Use Molly’s bright colors to make fun displays. These toys fit well with the Top 5 Pop Mart IPs. You get more sales and repeat buyers. Molly keeps your store exciting and trendy.
Skullpanda
Overview & Features
Skullpanda stands out right away. The figures wear costumes with lots of details. Each one looks like a small piece of art. Skullpanda shows ideas like freedom and finding yourself. You can see these ideas in every figure. The style mixes new trends with classic looks. This makes Skullpanda different from other toys.
- Costumes have bold details
- Every figure has its own story
- Themes include freedom and self-discovery
- Mix of modern and classic styles
- Artistic look that feels new and special
Fans like how Skullpanda helps them show who they are. Each figure feels personal and important.
2025 Popularity Drivers
Skullpanda will get even more popular in 2025. New toys like The Sound Series and special events will bring in more fans. Look at the table below to see what’s coming soon:
| Trend/Event | Description |
|---|---|
| New Plush Keychain Series | New sets like L’impressionnisme, Winter Symphony, and Lazy Panda will get collectors excited. |
| Collaborations | Working with brands and artists will make Skullpanda more popular. |
| Interest in Collectibles | More people want special toys, so Skullpanda will be in high demand. |
You will see Skullpanda on social media and in pop-up shops. New sets and brand team-ups will keep fans excited and wanting more.
Retailer Benefits
Selling Skullpanda gives your store a creative boost. The figures bring in shoppers who want something cool. You can use Skullpanda’s bold look to make fun displays. These toys go well with the Top 5 Pop Mart IPs. This helps you build a collection that keeps people coming back. Fans love to post about their toys online, so your store gets free ads. You also get loyal buyers who want every new figure. Skullpanda helps your store stand out and grow in 2025.
Dimoo
Overview & Features
Dimoo brings magic to your store. He is a shy boy who explores a dream world. He wears costumes that make people imagine new things. Each Dimoo figure tells a story about learning who you are. The designs look fun and creative. This makes Dimoo different from the other Top 5 Pop Mart IPs. Fans like Dimoo’s gentle face and cool accessories. The story of Dimoo comes from the creator’s own feelings. This helps collectors feel close to the character. Dimoo works with big brands like KFC and Disney. These team-ups make Dimoo a pop culture star. Dimoo’s style reminds people of fun times as kids. Shoppers feel connected to these memories.
2025 Popularity Drivers
Dimoo will get even more popular in 2025. Gen Z likes toys that show their own style. Dimoo is a great fit for them. More people post Dimoo figures online and join fan groups. The many Dimoo characters mean your store does not rely on just one. This helps you get steady sales all year. Famous people and good ads make Dimoo easy to notice. New themed toys and brand team-ups keep fans excited. Dimoo’s stories and creative look bring in new and old customers.
Tip: Try a Dimoo event or display at your store. Fans like to see new costumes and share pictures online.
Retailer Benefits
You get great results when you sell Dimoo. The table below shows how Dimoo helps your store:
| Strategy | Result |
|---|---|
| Targeted digital advertising | 150% more people visit your website |
| Sales go up 40% in the first month | |
| Loyalty program | 200,000 active members |
| 35% of sales come from these members | |
| Members spend 50% more than others | |
| Scarcity principle | Makes people want to buy quickly |
| Co-creation model | Fans help make new designs |
You see more shoppers and higher sales. Fans who join the loyalty program spend more. Limited Dimoo toys make people buy fast. Fans can help design new Dimoo figures. This makes them feel part of the brand. Adding Dimoo to your store keeps things fun and new.
Crybaby
Overview & Features
Crybaby is a Pop Mart IP with a touching story. Thai artist Molly Yllom created Crybaby in 2017 after her dog passed away. She wanted to show her sadness through art. Each Crybaby figure shows real feelings. Crybaby teaches that it is okay to feel sad. The character comes as figures, plush dolls, and charms. Some designs are very popular, like “CRYBABY CHEER UP, BABY!” There are also special toys made with the Powerpuff Girls. When you see Crybaby, you notice it feels real and easy to relate to.
- Made by Molly Yllom to show deep emotions
- Shows many feelings, not just being happy
- Comes as figures, plush dolls, and charms
- Has popular designs and special team-ups
2025 Popularity Drivers
Crybaby will get even more fans in 2025. Pop Mart uses smart ideas to help Crybaby reach more people. Crybaby connects with fans from many countries and cultures. The brand works with big names like Disney and Harry Potter. This makes Crybaby easier to see everywhere. Fans feel close to Crybaby because of the strong emotions. This keeps people coming back to buy more.
| Factor | Description |
|---|---|
| Localization Strategy | Pop Mart uses local ads to reach more people. |
| Collaborations with IPs | Team-ups with Disney and Harry Potter make Crybaby more famous. |
| Emotional Connection | Fans feel close to Crybaby, making a loyal group. |
Retailer Benefits
Stores get lots of good things by selling Crybaby. The toy market is growing, so people want these toys. Crybaby brings in families, collectors, and people looking for gifts. This means more shoppers for your store. Crybaby toys look good with other products, making your store look new and fun. These toys sell quickly and do not cost a lot to stock. You can use bright displays to catch people’s eyes and bring them in.
- Get steady sales as more people buy toys.
- Bring in families and gift buyers to your store.
- Add new choices to your store, making it more fun.
- Sell toys fast without spending a lot at first.
- Use colorful displays to attract more shoppers.
Crybaby adds a special feeling to the Top 5 Pop Mart IPs. When you sell Crybaby, you give your shoppers something meaningful and unique.
Top 5 Pop Mart IPs Comparison
Key Benefits Summary
You want to make smart choices for your store. A quick look at the numbers can help you decide which Pop Mart IPs to stock first. Here’s a table that compares the Top 5 Pop Mart IPs on sales, fanbase, and exclusivity:
| IP | Sales (USD) | Yearly Growth (%) | Fanbase Size | Exclusivity Level |
|---|---|---|---|---|
| Labubu | $420 million | +726% | Huge, global | High (many limited editions) |
| Molly | $288 million | +105% | Large, loyal | Medium (frequent collabs) |
| Skullpanda | $181 million | N/A | Growing fast | High (artistic, rare drops) |
| Crybaby | N/A | +1,537% | Expanding quickly | Medium (special collabs) |
| Dimoo | N/A | +193% | Steady, creative | Medium (many variants) |
Tip: Labubu leads in sales and growth. Crybaby shows the fastest growth rate. Skullpanda and Molly have strong fanbases and unique designs. Dimoo keeps fans engaged with new stories and costumes.
You can see Labubu’s sales numbers jump during holiday seasons. If you want to catch the biggest wave, plan your marketing for late autumn. Fans love to buy new releases as gifts. Molly’s steady growth and frequent collaborations make her a safe bet for repeat sales. Skullpanda’s rare drops create buzz and bring collectors to your store. Crybaby’s emotional story connects with shoppers who want something meaningful. Dimoo’s creative designs keep your displays fresh all year.
Here’s how you can use this table:
- Pick Labubu for high sales and fast turnover.
- Choose Molly and Skullpanda to attract loyal collectors.
- Add Crybaby and Dimoo for new fans and creative displays.
You don’t have to guess which IP will work best. This table gives you a clear view. Use it to build a mix that fits your store and your shoppers. The Top 5 Pop Mart IPs give you the best chance to boost sales and keep customers coming back.
Retailer Tips for Pop Mart IPs
Sourcing Authentic Stock
You want to make sure every Pop Mart figure in your store is the real deal. Fake toys can hurt your reputation and upset your customers. Here’s how you can spot and source authentic Pop Mart IPs:
- Buy directly from Pop Mart or certified distributors like Kidults Box. This is the safest way.
- Check the packaging. Real Pop Mart boxes have sharp printing and official logos.
- Look at the figure’s paintwork. Authentic toys have clean lines and bright colors.
- Find the serial number. Each real figure has a unique code you can check.
- Scan the QR code on the box. It should take you to Pop Mart’s official website.
- Be careful with prices that seem too low. If it looks too good to be true, it probably is.
- Stay away from sellers offering “Lafufus” or suspicious bulk deals.
Tip: Always train your staff to spot fakes. This keeps your store trusted by collectors.
Display & Merchandising
How you show off your Pop Mart figures can make a big difference. Use smart displays to catch eyes and boost sales. Here’s a quick guide:
| Strategy | Description | Impact on Sales |
|---|---|---|
| POPOP Pop-up Store Concept | Set up a special area for new releases. Creates excitement and urgency. | Brings in more shoppers and gets people talking online. |
| Blind Box Phenomenon | Stack mystery boxes together. Show off rare figures in clear cases. | Makes people want to buy more to complete their collections. |
| Character Development | Use posters and signs to tell each character’s story. | Builds emotional bonds and keeps fans coming back. |
Try changing your displays often. Use bright lights and fun backgrounds. Let customers touch and interact with the toys when possible.
Marketing for Maximum Sales
You can turn Pop Mart fans into loyal shoppers with the right marketing. Here are some easy ways to get started:
- Host unboxing events. Invite fans to open blind boxes in your store.
- Share photos and videos of new arrivals on social media.
- Offer loyalty cards or special deals for repeat buyers.
- Work with local influencers to show off your displays.
- Use hashtags and encourage customers to post their finds.
When you use these tips, you make your store the go-to spot for the Top 5 Pop Mart IPs. Fans will keep coming back for the latest drops and exclusive events.
You want your store to stand out in 2025. Stocking Labubu, Molly, Skullpanda, Dimoo, and Crybaby gives you a real edge. Each IP has its own charm and loyal fans. Blind box formats create excitement and suspense for shoppers. Plush toys are trending, so you should add them to your shelves. Act fast to secure inventory and ride the wave.
Stock the Top 5 Pop Mart IPs Today
Get authentic wholesale inventory for Labubu, Molly, Skullpanda, and more at Kidults Box.
FAQ
How do you spot fake Pop Mart figures?
Look for sharp printing, official logos, and a unique serial number. Scan the QR code on the box. If the price seems too low, it’s probably not real. Buy from trusted distributors.
What’s the best way to display Pop Mart IPs?
Try themed shelves or pop-up displays. Use bright lights and clear cases for rare figures. Change your setup often to keep shoppers interested. Let fans interact with the toys.
Can you sell Pop Mart IPs online and in-store?
Yes! You can offer blind boxes and exclusive drops both online and in your shop. Share photos and videos on social media to attract more buyers. Use hashtags like #PopMart and #Labubu.
How often do new Pop Mart releases come out?
Pop Mart drops new collections every few months. You can expect special editions around holidays and big events. Stay updated by following Pop Mart’s official channels.
